The Latina Equity Foundation faced challenges with an under-utilized website, limiting their ability to effectively reach and serve their target audience. They sought to transform their site into a dynamic, user-friendly platform that could better facilitate new memberships and engage users in their mission.
Since undertaking the maintenance and updating of their website, we've successfully revitalized the platform, making it more accessible and inviting for users interested in the foundation's initiatives. The site now effectively showcases the foundation's commitment to advancing Latinas through education, economic prosperity, and health & wellness programs. By addressing and highlighting issues such as wage disparities and the dual burden of workforce and caregiving responsibilities, the website has become a well-utilized resource. It supports the foundation's goals of fostering financial success, promoting health and well-being, and providing educational opportunities, thereby creating lasting positive impacts on Latinas and their communities. The open-for-new-membership feature has also contributed to an increase in engagement and participation in the foundation's programs.